Lee Broom Optimality for LDF 2016 featured in darc 18. Pic: Luke Hayes

PRINCIPLES

23-27 SEPTEMBER 2017 • CENTRAL LONDON

darc room
operates…

…on five guiding principles that gets the best out of a lighting exhibition.

Displaying your product at darc room in a creative way is vital to how you get the best out of exhibiting. The product is exhibited in pods in a pared down way that allows visitors to understand the manufacturers’ offer and how each specific tool for lighting design works. This focused approach will help to broaden the appeal of architectural lighting to a wider audience and ensure the content of the exhibition is accessible to all. Each manufacturer has an opportunity to customise their pod while adhering to cohesive display guidelines which will ensure that the entire event visually achieves a high end museum/gallery feel. Being part of a curated, exciting event as part of London Design Festival will expose your products to a wider audience.

Education will be a big part of darc room, both in the way your products are displayed and in the conference program. We, and you, will educate designers as to the benefits of effective lighting design and by using your products to achieve it.

Light installations from darc night, the darc awards event, show the actual use of architectural product. This enables the work of the lighting community to be seen by a wider audience. Each installation will have a sign detailing the concept idea and how the installation was built. This will help to explain the creativity that lighting designers have and the possibilities of what can be achieved with architectural lighting products.

To complete the gallery experience there will be a Gift Shop space where manufacturers’ literature (brochures and product sheets) is located for collection by visitors after walking through the exhibition.

A cafe and bar space spectacularly lit (of course)and decorated by a picture gallery of all the winners from the 2017 darc awards / architectural and darc awards / decorative.