“I love the [d]arc room booth concept! With all exhibitors getting the same space, they have to think about their installation in a non-traditional way which promotes creativity and curation. It was the best lighting exhibition in the UK last year. Can’t wait for 2019!”
Marcus Steffan – MS Lighting
In 2019 [d]arc room will be part of The London Design Fair - a four-day trade Fair that brings together 550 exhibitors from 36 countries, including; independent designers, established brands, international country pavilions, features and installations.
Over 30,000 influential; retail buyers, architects, interior designers, press, designers attend annually to specify the very latest; furniture, lighting, textiles, materials and conceptual installations from around the world.
Located at the Old Truman Brewery, at the centre of London’s design district, [d]arc room is the event of choice for the architectural and decorative lighting industry and provides the perfect platform to engage face-to-face with a targeted audience and generate new business and contacts. 76% of the audience came from the Trade sector, 6% from Press and 18% Public.
[d]arc room is different because it understands that the lighting industry is a creative one and we therefore need to present it to an extended design audience in a creative way. The creativity in lighting design is brought to life by the way that [d]arc roompresents product to visitors as part of the London Design Fair.
Your product is exhibited in pods in a pared down way that allows visitors to understand how each specific tool for lighting design works. This focused approach helps to broaden the appeal of architectural and decorative lighting to a wider audience and ensure the content of the exhibition is accessible to all. Each manufacturer has an opportunity to customise their pod while adhering to cohesive display guidelines that will ensure that the entire event visually achieves a high end gallery feel.